Social media

TWO FEEDS · JULY–DECEMBER 2024

Two accounts, six months.

Both co-managed, and both young enough that what went out still decided what the account became. The calendar came from the platform’s own analytics rather than a hunch — which posts held people, which died, what time of day a co-op student is awake and worrying.

• @nucoopeducation ↗

  CENTRAL CO-OP

  The main feed: co-op advice, student spotlights, trek recaps and logistics, for students, employers and faculty. Everything in the graphic-design and editorial folders ran here.

• @nuglobalcoop ↗

  GLOBAL CO-OP COUNCIL

  The second feed, for students placed on co-op abroad — workshops, send-offs, and the practical business of leaving the country for six months.

@NUCOOPEDUCATION · THE SIX MONTHS I RAN IT

SOURCE · INSTAGRAM INSIGHTS, COMPILED JANUARY 2025 AT THE CLOSE OF THE CO-OP · THE CENTRAL CO-OP FEED ONLY · CO-MANAGED WITH JUSTIN WILLIAMS

THE SECOND FEED · A DIFFERENT ROOM

Same office, and nothing else the same.

The Global Co-op feed could not borrow the main account’s voice. Central Co-op is talking to a student deciding whether to apply for something; Global Co-op is talking to one who has already been accepted and now has to get on a plane.

So it got its own register — teal and butter yellow instead of red and black, a globe and dashed flight paths instead of the network motif, and a warmer, slower typographic pace. The Northeastern signature stays at the top of both, which is the only thing holding them to the same office.

This one is a mandatory send-off for spring placements: dinner, an alumni panel, an RSVP code. Roughly a third of the design job on a feed like that is logistics, legible.